Exvoria ("we", "us", "our") is a sole trader business operated by Michael Szafraniec (ABN 17 686 706 178), providing AI-powered business automation and marketing services to small and medium businesses. This policy explains how we collect, use, store, and protect personal information, in line with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
1. What we collect
Depending on how you interact with us, we may collect:
Your name, business name, phone number, email address, and physical/business address.
Information about your business (services offered, hours, pricing, staff names) needed to build and run your automated systems.
Payment card details — collected and stored only by our payment processor, never held by us directly.
Communications you send us (calls, messages, form responses, review requests you approve or reject).
Information collected automatically through the AI Tools Assessment or other interactive tools you choose to use.
2. How we collect it
Directly from you (signup forms, phone calls, onboarding), through tools you use on our platform (the AI Tools Assessment, booking forms, chat widgets), and through the ordinary operation of the service (call records, message logs, review activity).
3. Why we collect and use it
To deliver the service you've signed up for (review automation, missed-call responses, the AI receptionist, social content, and related automations).
To bill you for the service.
To communicate with you about your account, including service changes, billing, and support.
To improve and troubleshoot the systems built for your business.
4. Automated decision-making and AI
Exvoria's service is built on AI automation. Some interactions with your customers, and some decisions about content or responses, are generated or handled by AI systems rather than a person:
AI receptionist / voice agent — answers calls, responds to caller questions using information from your business, and can book appointments without a person listening in real time.
Automated review replies — an AI system can draft and/or post responses to customer reviews on your behalf.
AI-generated content — social media posts, captions, and images are generated by AI tools, reviewed before publishing per your agreed process.
Comment-to-DM and conversation automation — automated systems detect certain triggers (like a comment containing a keyword) and send automated follow-up messages.
If you have questions
Contact us if you'd like to know how a specific automated system works, or want a human involved at a particular step — this can generally be configured.
5. Who we share it with
We use third-party service providers to deliver the service. Personal information may be processed by:
GoHighLevel (GHL) — the platform underlying the CRM, automations, AI receptionist, and content tools. GHL is a US-based provider; this involves a cross-border transfer of information.
Our payment processor — handles and stores your card details directly for automatic monthly billing. We never see or store your full card number.
AI model providers underlying the automation features described above — also US-based, involving a cross-border transfer.
We take reasonable steps to ensure these providers handle personal information consistently with the Australian Privacy Principles. We do not sell personal information to anyone.
6. How we store and protect it
Information is stored within GoHighLevel's platform and our payment processor's systems, both of which use industry-standard security measures. We do not maintain a separate database of your customers' personal information outside these systems.
7. Access, correction, and deletion
You can ask us at any time for access to the personal information we hold about you or your business, ask us to correct it, or ask us to delete it, subject to information we're required to retain for legal or accounting reasons.
8. Complaints
If you believe we've mishandled personal information, contact us first so we can resolve it directly. If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
9. Changes to this policy
We may update this policy from time to time. The "last updated" date above will reflect the most recent change. Material changes will be communicated to active clients directly.